Rick Ramos is Serptwerker
Enterprise technical SEO from twenty years of work at Fortune 500 scale. I build the tools that compress weeks of analysis into hours.
Cross-source analysis is where the real insights live
The richest SEO insights live in the layers between tools. Crawl data, search performance, behavioral analytics, and link intelligence each capture a different facet of the same site, but none of them tells the full story alone. My work is in the blend.
Where I work
Four practice areas that compound when applied together at enterprise scale.
Technical SEO at scale
Migrations, redirect strategy, crawl architecture, and indexation control for sites with 100,000+ URLs.
AI-augmented analytics
Custom intelligence platforms and analytical workflows that compress weeks of cross-source analysis into hours.
High-stakes website migrations
Pre-launch redirect audits, post-migration monitoring, and the playbook work that decides whether a migration outperforms or eats traffic.
Strategic recommendations
Cross-source analysis turned into prioritized, business-impact recommendations. The judgment calls machines can’t make alone.
See how this thinking plays out
Three case studies covering tool building, enterprise migration, and zero-loss domain consolidation.
How I work
Every engagement starts with a specific technical SEO problem at scale. I scope it, design the analytical model that will surface the answers, and run the work end to end. The deliverable is a prioritized action plan with the supporting data attached, not a sixty-slide deck.
Deep technical SEO
Twenty years of crawl architecture, indexation control, schema markup, redirect strategy, and the technical depth required for sites with 100,000+ URLs. The work that protects organic visibility through high-stakes platform changes.
Custom analytical tooling
Build the cross-source data unification that no single SEO tool provides. Traffic-weighted issue scoring, embedding-based cannibalization detection, coverage gap analysis.